BMW Group Middle East Achieves 15.3% Sales Growth in H1 2025 | Strong Demand for M Models, X7, and MINI
5 July 2025
BMW Group Middle East reported a 15.3% increase in sales of BMW vehicles during the first half of 2025, compared to the same period in 2024. This strong performance reflects the brand’s solid position in the region, driven by sustained customer demand, dealer network efficiency, and strategic investments in key markets.
The United Arab Emirates remained the top market in the region, with strong contributions from MINI, BMW M, and BMW Motorrad. Notably, BMW X7 sales rose 18.6%, while the BMW M range recorded a 31.6% growth. High-performance M models saw an exceptional 46% increase, reflecting the growing demand for powerful and premium driving experiences.
Among luxury sedans, the BMW 5 Series posted a 23.8% growth year-to-date by June 2025, reinforcing its status as a core offering.
Corporate and fleet sales showed impressive momentum as well, with a 38.5% increase, boosted by the regional BMW Corporate Sales Conference held in Oman in Q2.
MINI also recorded 20% growth, led by the MINI Countryman, which accounted for 40% of total MINI sales. Sporty John Cooper Works (JCW) models achieved a 63% growth, making up 14% of MINI’s total sales.
BMW Motorrad saw a nearly 20% rise in sales, demonstrating the brand’s expanding appeal and regional interest in premium motorcycles.
BMW’s strategic shift to the Retail.Next identity puts customer experience at the heart of its operations. This includes open, interactive showrooms and seamless integration of digital and personal services. 76% of BMW customers with cars up to 10 years old continue to rely on authorized dealers for maintenance, showcasing strong brand loyalty.
Karim-Christian Haririan, Managing Director of BMW Group Middle East, expressed gratitude to partners and customers, noting the remarkable growth in M sales and the continued trust in BMW, MINI, and BMW Motorrad. He voiced optimism for the continued positive momentum in H2 2025.
