Americana Restaurants International, one of the largest operators of quick-service and casual dining restaurants in the Middle East, North Africa (MENA) region and Kazakhstan, has completed the acquisition of the Pizza Hut brand in Oman from the Khimji Ramdas Group. The acquisition includes 46 Pizza Hut outlets, which generated approximately $11 million in revenue in 2024.
Strategic Regional Expansion
This acquisition is part of Americana Restaurants’ strategy to expand its regional footprint and strengthen its position in existing markets. Operating in Oman since 1986 with well-known brands like KFC and Hardee’s, Americana has established deep connections with local communities.
Strengthening Bonds with the Omani Community
This acquisition not only reinforces Americana Restaurants’ commitment to Oman, but also creates new economic opportunities, supports job growth, and fosters stronger cultural and economic ties with the Omani community.
Expanding Pizza Hut Network as a Regional Leader
In July 2022, Americana Restaurants signed a franchise agreement with Yum! Brands to develop and operate Pizza Hut restaurants across Saudi Arabia (excluding Jeddah). This latest acquisition in Oman increases Americana’s network of Pizza Hut outlets to approximately 450 locations across multiple markets, further cementing its position as a regional leader in the pizza segment.
Focus on Innovation and Customer Experience
Americana aims to leverage its operational expertise and advanced digital capabilities, including online ordering and personalized marketing, to enhance the customer experience and strengthen its competitive position.
In a statement, the company said:
“By combining Pizza Hut’s strong local presence with Americana’s operational expertise, we are well-positioned to drive sustainable growth and deliver exceptional dining experiences. This acquisition will improve operational efficiency, optimize the use of advanced digital tools, and better cater to evolving customer preferences.”
About Americana Restaurants
Americana Restaurants is the largest out-of-home dining and quick-service restaurant (QSR) operator across 12 countries, including the Middle East, North Africa, and Kazakhstan. Its portfolio includes renowned global brands such as KFC, Pizza Hut, Hardee’s, Krispy Kreme, TGI Fridays, and Baskin Robbins.
With decades of expertise, an extensive geographical footprint, and cutting-edge technology, Americana has solidified its position as a leader in the food and beverage industry, offering customer-centric dining experiences across various markets.
Bright Future Ahead
This acquisition marks a significant milestone for the growth of chain restaurants in Oman and the MENA region, further solidifying Americana Restaurants’ position as a market leader in the region.
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