Amouage, the luxury fragrance house based in the Sultanate of Oman, has once again solidified its reputation in the world of high-end perfumes. Its “Guidance Eau de Parfum” has been awarded the prize for Best Niche Perfume by an Independent Brand at the Fragrance Foundation France Awards.
Renaud Salmon, Creative Director of Amouage, described the fragrance as an “icon in the making” that encapsulates Amouage’s values. Each bottle of Guidance Eau de Parfum is hand-crafted in Amouage’s Muscat factory and contains 25% pure perfume oils. The production process involves four weeks of aging to ensure a rich and refined olfactory experience.
Salmon also emphasized the importance of transparency in the production process, stating that Amouage allows its customers to witness the perfume-making process firsthand. The doors of the Muscat factory are open to visitors five days a week, and Amouage offers a virtual glimpse through its active social media platforms and website.
This award further confirms Amouage’s high standards of craftsmanship and creativity and underscores the Omani brand’s global success.
Source: Amouage, Omani Fragrance House, Wins Best Niche Perfume in France – Oman Observer
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