Rolls-Royce Opens New Showroom in Muscat: A New Era for Luxury Cars in Oman

Rolls-Royce Motor Cars has officially announced the opening of its new showroom in the Qurum area of Muscat, marking a strategic step forward for Rolls-Royce Oman in the growing market of luxury cars in Oman.

The new showroom offers a fully immersive experience combining bespoke car design, digital technologies, and interactive services—crafted to meet the evolving needs of a new generation of ambitious buyers.

At the heart of the facility lies the bespoke “Bespoke Studio,” where clients can design their dream cars using premium materials such as rare leather, handcrafted wood, and fine embroidery. This feature reinforces Rolls-Royce’s leadership in bespoke car experiences in Oman.

As part of the launch event, the bold Black Badge Spectre model was unveiled in Oman for the first time. With striking design, powerful performance, and extensive customization, the car reflects the brand’s spirit of innovation and defines the next generation of luxury automobiles in Oman.

Rashid Al-Zamani, CEO of Rolls-Royce Oman, stated:

“This space is more than a showroom—it’s an inspiring environment where dreams take form.”

James Crichton, Regional Director of Rolls-Royce for the Middle East and Africa, added:

“This modern showroom in Muscat reflects Rolls-Royce’s deep commitment to delivering premium, customized experiences in Oman.”

With this launch, Rolls-Royce strengthens its presence in Oman and redefines what luxury means in Oman’s automotive market.

📍 Customers are invited to visit the Rolls-Royce Oman showroom in Qurum, Muscat, to begin designing their ideal car.